This is the beautiful TV ad created by the ruling party’s award-winning advertising agency Ogilvy Johannesburg.
Combining simplicity with a compelling narrative, it’s a stunning, slickly executed advert (making the the DA’s “Somewhere over the rainbow” TV spot look like an amateurish stock photo slideshow by comparison). Too bad the ANC commercial is also a gross misrepresentation of 15 years of misrule — hiding paltry service delivery, a failure to eradicate poverty, imploding social infrastructure and rampant corruption behind a cheerful admission that challenges remain in reaching the nirvana so glossily depicted in the ad.
The ad is a rather picturesque reminder that if you genuinely do want a better life for all, the ANC isn’t the party to vote for.
Do Ogilvy employees sleep peacefully at night?