Godin’s marketing lessons from the US elections… SA parties take note!

Seth Godin, branding guru and author of — amongst other things — The Purple Cow, has done a fascinating analysis of the marketing lessons we can learn from the US elections. With South Africa’s own just around the corner, perhaps this is something that the ANC, DA and Shikota SANC SADC ???? parties can take [...]

Pro-growth McCain is better for economy

According to an analysis on Bloomberg (and syndicated by the Business Day), a John McCain presidency would be more beneficial for the US economy because his policies are growth-oriented, whereas Barack Obama is more preoccupied with redistribution of existing wealth (“spreading the wealth around”) which will inevitably disincentivise wealth creation, futher stymieing economic growth.
Amity Shlaes, [...]

Mind the Gap: voter-activation becomes a moneyspinner

With the US presidential election just days away, Gap, the American clothing chain, has launched an online marketing campaign to encourage people to vote. Entitled, Gap Vote for ________, the campaign aims to encourage people to stand up for what they believe in… and, of course, sell a heck-load of t-shirts in the process.
The campaign [...]

Sarah Palin and Hillary Clinton make joint speech

More hil[l]arity from the folks at Saturday Night Live: click here to watch.

Obama’s lies: what was that about a “new” kind of politics?

A few days ago, Afrodissident posted a video outlining the dodgy claims McCain’s campaign is making about Obama. Well, it transpires that Obama is playing dirty too — with Andrew Sullivan, a blogger in the US, citing at least three examples where McCain’s positions have been deliberately misrepresented or lied about:

On immigration
On health benefits
On alternative [...]

McCain’s “distortions”: is this man a serial liar?

Here’s a viral video doing the rounds that takes aim at the alleged lies and distortions being peddled about Obama’s record in McCain campaign ads. If these allegations are true, it reveals a disquieting lack integrity on the part of McCain to say the least.